Increase Your Closing Percentage With This Hack!

Increase Your Closing Percentage With This Hack!

A few Saturdays ago I was picking up tree limbs from an apple tree that had fallen over behind my house. After getting up as much as I could I began to mow the lawn. I finished in the back and moved to the front of my home. When I got there I realized that there was a small business card stuck to the side of my mailbox. I turned my mower off and walked over and grabbed the card. It read “need help taking care of your trees? call Nick at XXX-XXX-XXXX”. It was like a God send. It was the perfect service at the perfect time. I looked around and noticed that only one of my other neighbors had the same card. Coincidentally or not so coincidentally he also had a tree down in his yard. I pulled out my cell phone and called the number on the card. Within hours nick was there, with his saw cutting away my problem.

This was marketing and sales at it’s finest. Nick drove around on a Saturday morning recognizing that most people would be up and out working in the yard. He knew that these people would already be in the mindset to need his services. This alone increased his chances to close a sale. To add more probability to his chances he also targeted people who already had trouble with their trees, like I did. This scenario put his chances of earning a sale through the roof! 

This is one of the greatest hacks but also one of the most overlooked steps of the sales process. Most sales people don’t take the time or have the patience to target and prospect this strategically. They’d rather pull up to one neighborhood and knock on every door or get one email list and spam every person. Or search one hashtag and tweet or DM every person. The dollars are in the details. 

Think about the product you sell and the business you represent. How can you get in front of the people who are most ready to buy your product? There’s a reason why there’s a drug store within walking distance of every greasy fast food restaurant and the advertisement for the Pepto or the Tums is facing the exit door of the restaurant. You can call this a coincidence, but I call this good business!